The two-minuter Father’s Day special, titled “Entrance Exam,” is the latest installment of the fastfood chain’s Kwentong Jollibee series. It revolves around the story of a successful father with high expectations and his son’s earnest desire to fulfill them. The commercial culminates with an unexpected twist—expectations of excellence can be built over decades, but love and acceptance trumps over disappointment at the end of the day.
The Kwentong Jollibee campaign captures the many heartwarming stories of Filipinos over the years and how Jollibee has been part of it. The campaign kicked off last February with three heartwarming real stories of long-time Jollibee customers and an omnibus material presented from the perspective of a restaurant manager who has been with the company for more than 20 years now.
“Entrance Exam” was directed by Ianco dela Cruz who also helped bring to life the previous Kwentong Jollibee stories like “Almusal,” “Jabee,” “Tagpuan,” and “Mama’s Girl” (Mother’s Day special).
“Kwentong Jollibee is the story of Pinoys all over the country and the world and how their favorite fastfood chain figured in it. It represents the Pinoys’ long standing love affair with Jollibee,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer. “We believe that everyone has a Jollibee story to share. And through Kwentong Jollibee, we want to creatively capture the universal Filipino experience, anchored on the things we love—our families, friends, communities, that somehow also make up our favorite Jollibee memories while growing up.”
Watch Kwentong Jollibee : Entrance Exam
Remember to thank Dad, Papa, and Tatay for a lifetime of unconditional love, encouragement, and acceptance.
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