Star Powerhouse

BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”).But just when you thought this in-demand style squadcannot get any better, BUM has tapped another well-loved young star, who embody the vitality and versatility of the brand. Fashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves. A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Last May 28, Goin’ Bulilitalum and Luv Umainstay Alexa Ilacad was launched as BUM’s latest...