Star Powerhouse

“Ateneo Will Go Green If La Salle Will Show The Way” is AdLSU’s campaign to showcase how every Atenean and La Sallian has the power to change the world they live in. From 8:30 pm to 9:30 pm on March 31, WWF-Philippines together with Ateneo and La Salle institutions will again stage Earth Hour to inspire Filipinos to switch off their lights and dare their friends to save planet Earth. Inspired by “I Will If You Will” campaign, the digital platform is the result of an alliance between WWF, Leo Burnett, and YouTube – merging the world’s biggest social video platform with the world’s largest environmental event. For the first time, Earth Hour, to be held on March 31, is taking a creative leap from its annual lights out event to offer a further opportunity for its communities to be part of actual environmental solutions. Earth Hour began as a single-city initiative in 2007 and has since grown to be a 5,251-city strong global movement, reaching 1.8 billion people in 135 countries ac...