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Ever Bilena’s face powder gets a K-Pop glow with Choi Bo-min

Ever Bilena, the Philippines’ leading cosmetics brand, proudly introduces South Korean actor and K-pop idol Choi Bo-min as the newest face of its latest campaign. The collaboration was unveiled through a surprise launch featuring Ever Bilena’s best-selling EB Face Powder, which has sold over one million units in online alone. A rising star both on-screen and in the hearts of many, Choi Bo-min brings fresh energy to the EB Face Powder—an iconic product that has long been a staple in Filipino beauty routines! Now, it’s being reintroduced through the lens of youthful charm and global appeal. The campaign’s makeup direction, led by Toni Aviles, featured the EB Face Powder in Natural, the OG EB Lip & Cheek Stain in Very Red, and the newly released EB Pillow Pop Multipot in Dreamy Dahlia. For his brows, Bo-min wore the EB Ultimate Brow Fix in Clear, paired with a soon-to-launch 24-hour wear retractable brow product coming later this year. “We chose Bo-min because he embodies the youthful...

Jodi Sta. Maria is the newest face of Ever Bilena

Ever Bilena, the country’s leading color cosmetics retail company, is happy to welcome top actress and mother Jodi Sta. Maria to its ever-growing family. Simple, beautiful and an optimist, Jodi is, undoubtedly, the ideal Ever Bilena woman. For this new and enviable role, Jodi will embody the classic Ever Bilena woman whose beauty cut across generations, seasonal trends and styles. Aside from appearing in the brand’s latest digital campaign, Jodi’s role as brand ambassador is to enjoin Filipinas to embrace their innate beauty and go back to the timeless basics as far as makeup is concerned.  “We are very pleased to have Jodi with us as she represents a strong and empowered woman who takes on different roles with poise and grace,” shares Ever Bilena CEO Dioceldo Sy.  “She is truly an inspiration for today’s modern woman and a perfect fit to Ever Bilena which is proudly a local brand that caters to the different lifestyles of every Filipina.” Jodi started her showbiz c...