HIV ADVOCACY Love Yourself, the country's fastest-growing HIV advocacy group with more than 200 trained volunteers, has launched its 2013 visual campaign dubbed ‘Project Indulge’ in collaboration with advertising agency Campaigns and Grey, and photographer Jeanne Young. ‘Project Indulge’ – a first-of-its-kind campaign, features provocative yet tasteful imagery coupled with insightful, witty ‘matter-of-fact’ copy that departs from the usual fear tactics of HIV awareness campaigns. It suggests that people include regular HIV testing as part of their personal grooming routine to stay healthy and sexy. “We have to break away from ‘fear’ since it prevents sexually-active individuals to go for HIV testing which is why we help avoid the stigma behind it through awareness, education and counseling. And based on the results, we believe it is working,” says Chris Lagman, Director for Counseling and Education for Love Yourself. “Love Yourself has reach 2.5 million online -- 2,253 of...
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