The familiar logo will be staring at you from the screen but the program comes with a decidedly different feel. MTV is back, slightly rebranded as MTV Pinoy from MTV Philippines. Rene Esguerra, Country Manager for the Philippines, tells Bulletin Entertainment, “It’s a collaboration between Viacom (parent company of MTV in Asia) and Viva (Communications, Inc.), coming up with a Pinoy music channel, which, basically, is still MTV but more skewed to appeal to the Filipino youth.” Before you moan and decry the music of your own youth, think about this: Any true child of MTV – those weaned on Michael Jackson videos-cum-short films, those weird but iconic images from hair metal bands, the loopy dancing from big-haired pop artists, morose new wave bands in heavy eyeliner and the likes – know that pop culture changes with the times. Jon Bon Jovi cut his hair and stopped wearing those earrings, didn’t he? Even Hannah Montana learned to drop her inhibitions – and her pants!