Jack Daniel’s, the world’s best-selling Tennessee whiskey, continues to fuel the local music scene with Jack Daniel’s On Stage — with Road to Indiefest , a platform dedicated to supporting rising independent artists in the Philippines. Following the recent media conference, Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia , shared exclusive insights into the brand’s long-standing commitment to the indie music community. Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia From Rock and Roll Roots to Indie Movement According to Fajardo, Jack Daniel’s presence in the Philippine music scene dates back to the mid-2000s. Back then, the brand was heavily associated with rock and roll and world music. By 2005, Jack Daniel’s began supporting indie artists, giving them a platform to showcase original compositions instead of just cover performances. “Before, it was just about rock and roll. But when Jack Daniel’s reactivated in the Philippines...
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