As the world rings in a new year, Japanese boy group, BE:FIRST, takes a moment to reflect on an extraordinary 2024 and shifts their focus on 2025 – a year that will see the group mark their global breakthrough with their first-ever World Tour. With groundbreaking achievements in Japan through their management, BMSG, Inc., and abroad, BE:FIRST is now ready to elevate their music and reach even greater heights in the year ahead, while continuing to redefine the boundaries of J-pop. 2024: A Year of Unforgettable Milestones The group took their artistry to new heights through collaborations, including “Hush-Hush” and “Royal” with Korean boy group - ATEEZ, 2 powerful tracks which married both groups’ distinct styles. The collaboration showcased BE:FIRST’s ability to cross genres and borders, further enriching their sound and reaching diverse audiences globally. The release of their second studio album, ‘2:BE’, demonstrated BE:FIRST’s artistic growth. The album fea...
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