Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials, is bringing Praktikal U, a campus-inspired experience for young Filipinas, to the Market! Market! Activity Center in Taguig City on November 7, 2026. Centered on practical everyday choices and experiences that shape womanhood, the event will feature learning sessions, interactive booths, and a special appearance by celebrity and Femme brand ambassador Shuvee Etrata.
Styled after campus life, Praktikal U invites the public to take part in activities that reflect the experiences of Filipinas as they navigate different stages of growing up. Attendees can explore interactive booths, learn more about Femme products, and engage in segments that highlight practical everyday choices.
A key component of the program is PodClass, a series of discussions on self-confidence, personal growth, women's health, and other experiences that shape womanhood. The “Podfessors” for the sessions are influencers Kevin Montillano, Sela Guia, Aira Lopez, Dani Buenvenida, Eryka Lucas, and Jy Marie, who will share their insights and perspectives, providing an accessible space for participants to exchange ideas and engage with subjects relevant to their everyday lives.
Shuvee will share personal experiences and advice in an onstage segment. She will also spend time with the day’s batch of classmates through fun activities and a meet-and-greet. The program will also feature classroom-inspired games, including Pop Quiz and Girl Math.
The event builds on Femme’s “Your Bes Femme” positioning, which presents the brand as a companion to women in their daily routines and personal care. Femme defines being practical as understanding personal needs, weighing available choices, and choosing what works best for each lifestyle.
“We recognize that growing up comes with different experiences, questions, and decisions, and we believe young Filipinas deserve spaces where they can learn, share, and feel understood. Through Praktikal U, we want to bring practical tips closer to them, while making the experience enjoyable through activities and opportunities to connect with others,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.
“Comfort and confidence are part of how women approach their daily routines. We hope Praktikal U brings these perspectives into conversations about personal care and the choices women make for themselves,” she added.
Students, young professionals, and other interested Filipinas are invited to take part in Praktikal U and its discussions and activities. Through its combination of learning sessions and interactive segments, the event aims to bring young women together around topics and experiences relevant to their everyday lives.
Femme Praktikal U runs on November 7, 2026, from 10:00 AM to 10:00 PM, at the Market! Market! Activity Center in Taguig City. Participants can enjoy full access to the event by purchasing the exclusive product bundle, which includes a Praktikal U passport and ID. Selected areas, such as the pouch and patch booth, will be accessible without a bundle purchase.
For more information, interested participants may visit Femme's official social media accounts on Facebook, Instagram, and TikTok.
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