Korean-born viral sensation Peach Luffe to perform in Manila for The Rest Is Noise 44

 South Korea-born bedroom pop artist Peach Luffe is set to bring his brand of dreamy introspection to The Rest Is Noise 44, happening on November 30, 2025, at Sari-Sari Bar in Makati City. 

The Toronto-based act has been gaining traction in Southeast Asia, propelled by the viral success of his song “Ego.” The emotional track recently found a second life on TikTok and other digital platforms, where fans of the hit K-drama Weak Hero Class have been using it to soundtrack fan-made edits and reels. The song peaked at No. 8 on the Spotify Viral 50 charts in Philippines.

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Peach Luffe is the music brainchild of Korean artist Jong Lee. Known for creating daydream-worthy pop, Jong leans on his classical foundation to build lush soundscapes that transport his listeners to an entirely peaceful and calming realm. 

He will be joining a stellar lineup of indie pop/folk artists at the 44th edition of TRIN, including prolific alt-pop band Shirebound, acclaimed singer-songwriter Shanne Dandan, and lo-fi newcomer neytan. 

Tickets for The Rest Is Noise 44 are available via bit.ly/trintickets.

About Peach Luffe

Peach Luffe is the dreamy indie-pop project of classically trained musician Jong Lee. Born in Seoul, raised in New York, and now based in Toronto, Lee blends lush soundscapes with whimsical nostalgia.

A violinist by training, his classical foundation sets him apart, shaping intricate, layered compositions that nurture the inner child in every listener. “Violin is like my cheat code,” he says.

What began as a solo bedroom project during the pandemic has since grown into a full band with collaborators, releasing one album and six EPs. His music has earned support from CBC, Atwood Magazine, and Exclaim!, with placements across Spotify playlists worldwide. Twice, Spotify spotlighted him on Toronto’s digital billboards—first for Asian Heritage Month 2023, and again for the “Honey” EP release in 2024.

Peach Luffe’s songs have reached audiences worldwide, landing in Korean TV commercials, Netflix shows, and films. His viral single “Ego” sparked over 400,000 TikTok creations and more than 500M views across the Philippines, Indonesia, and Singapore, peaking at Number 8 in the Viral 50 in Philippines.