Star Powerhouse

Remember, these past few months when Penshoppe introduced two of their hottest international celebrity endorsers, Ed Westwick (aka Chuck Bass of "Gossip Girl") and Thailand's hottest celebrity actor Mario Maurer? Now, Zac Efron is Penshoppe's newest celebrity endorser according to PR Asia's Joyce Ramirez. He will reportedly be flying to the Philippines for the local clothing brand soon. Zac Efron , 24, rose to fame after taking the lead role in Disney's hit musical TV and movie series "High School Musical." He has since starred in the films "17 Again," "Me and Orson Welles," "Charlie St. Cloud," and "New Year's Eve," and is due to star in the movie adaptation of Nicholas Sparks' novel "The Lucky One."

“Ateneo Will Go Green If La Salle Will Show The Way” is AdLSU’s campaign to showcase how every Atenean and La Sallian has the power to change the world they live in. From 8:30 pm to 9:30 pm on March 31, WWF-Philippines together with Ateneo and La Salle institutions will again stage Earth Hour to inspire Filipinos to switch off their lights and dare their friends to save planet Earth. Inspired by “I Will If You Will” campaign, the digital platform is the result of an alliance between WWF, Leo Burnett, and YouTube – merging the world’s biggest social video platform with the world’s largest environmental event. For the first time, Earth Hour, to be held on March 31, is taking a creative leap from its annual lights out event to offer a further opportunity for its communities to be part of actual environmental solutions. Earth Hour began as a single-city initiative in 2007 and has since grown to be a 5,251-city strong global movement, reaching 1.8 billion people in 135 countries ac...

The new iPad is here. Apple unveiled a new version of its hit tablet on Wednesday, adding more power, an optional 4G Internet connection, and a supersharp HD display, but keeping the overall look and feel of the previous model. The changes may disappoint Apple fans who hoped for a radically redesigned gadget. But given the iPad’s huge success, a few upgraded features might well be enough to keep its position as the world’s top tablet, and Apple’s status as the world’s most valuable company. The company will also continue to sell the current iPad 2 model at a discounted price. Apple CEO Tim Cook and other company execs showed off the new iPad at a media event at the Yerba Buena Center for the Arts in San Francisco, Calif. High-Resolution Retina Display As expected, the new iPad features a screen with roughly twice the resolution of the iPad 2. The Retina display, as Apple calls it, first debuted in the iPhone 4 and quickly drew raves for its crisp, detailed images. The iPad’s 20...

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