Ever Bilena, the country’s leading color cosmetics retail company, is happy to welcome top actress and mother Jodi Sta. Maria to its ever-growing family. Simple, beautiful and an optimist, Jodi is, undoubtedly, the ideal Ever Bilena woman.
For this new and enviable role, Jodi will embody the classic Ever Bilena woman whose beauty cut across generations, seasonal trends and styles. Aside from appearing in the brand’s latest digital campaign, Jodi’s role as brand ambassador is to enjoin Filipinas to embrace their innate beauty and go back to the timeless basics as far as makeup is concerned.
“We are very pleased to have Jodi with us as she represents a strong and empowered woman who takes on different roles with poise and grace,” shares Ever Bilena CEO Dioceldo Sy. “She is truly an inspiration for today’s modern woman and a perfect fit to Ever Bilena which is proudly a local brand that caters to the different lifestyles of every Filipina.”
Jodi started her showbiz career doing supporting roles in popular youth-oriented TV shows Gimik and FLAMES. Her breakout role, however, was the tomboyish Georgina in the very successful teen drama series Tabing Ilog which ran for four years. After playing teen roles, she transitioned to star in daytime show Please Be Careful with my Heart and other numerous critically acclaimed projects like Chassis and Aparisyon which earned her Best Actress nominations in Gawad Urian, and an International Emmy nomination for her role as Amor Powers in Pangako Sa’yo.
But her list of achievements does not end there. In 2017, the actress pursued a Psychology course at Southville International School. She finished with top honors with a 3.8 GPA in her previous semester.
While she is passionate about acting and pursuing medical school, she notes that her most fulfilling role was becoming a mother to Thirdy Lacson. In her recent Instagram post she said: “Ultimately, it’s the role of being a mother and being active in our children’s lives to shape, mentor, and inspire them that matters most.”
From being a doting mother to a critically acclaimed actress, and a top Psychology student, Jodi not only gives her best in every role given to her, she also makes sure to always look good.
“Makeup is a great way to boost one’s confidence,” shares Jodi. “But for me, it should only highlight your natural beauty and not overpower it.” As such, she opts for products that are classic and understated like Ever Bilena’s Matte Lipstick in Glam Red, EB Lip and Cheek Stain in Toast of New York, EB Dip Liner, and the All Day Liquid Foundation.
A woman of beauty and grace, Jodi is grateful to have another blessing come her way. “I’m very happy and thankful to be the newest face of Ever Bilena. I hope through this endorsement, I’m able to inspire others to be the best version of themselves.”
To learn more about Ever Bilena, visit www.everbilena.com.ph,
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