Jollibee #PinoyAndProud: 2016 Independence Day Celebration and Countdown

Jollibee, the nation’s number one fastfood chain, threw the biggest, star-studded Independence Day celebration last June 11, 2016 at the Metrotent in Pasig City. The mega-event brought together world-class Pinoy talent for a grand salubong of the 118th anniversary of national independence.


The Jollibee #PinoyAndProud: 2016 Independence Day Celebration and Countdown was a resounding success, thanks to the incredible performances from the brightest OPM stars, including Sarah Geronimo, Darren Espanto, KZ Tandingan, Lyka Gairanod, Darlene Vibares, JK Labajo, Itchyworms, and Spongecola. Celebrity endorsers Jodi Sta. Maria and son Thirdy, Zoren and Carmina Legaspi with their twins Mavi and Cassy, also joined the Jollibee family in counting down to the first moments of this year’s Independence Day.

There’s still plenty of ways to celebrate the sarap at saya throughout June. Embrace and show off your #PinoyAndProud spirit with these Jollibee freedom month exclusives!

Wear your Pinoy pride

Models strut the latest Jollibee x Uniqlo t-shirt collection at the #PinoyAndProud runway, styled in the season’s hottest trends: summer, denim, and athleisure

Wear Pinoy pride literally on your sleeves with the new Jollibee x Uniqlo T-shirts, available at Uniqlo stores nationwide starting June 20. Featuring five new designs, this capsule T-shirt collection is Jollibee’s second collaboration with the global fashion retail giant.

The Jollibee x Uniqlo shirts debuted at the countdown event featuring three new different styling collections – athlesiure, summer, and denim.

Sarap-saya Chickenjoy bonding

(From left) Jollibee family Cassy, Zoren, Carmina, and Mavy Legaspi introduce the new, limited-edition #PinoyAndProud Chickenjoy bucket design, featuring the Jolly Friends in their Filipiniana outfits

There’s nothing more Pinoy than a family bonding over and sharing their favorite crispylicious, juicylicious Chickenjoy! For the month of June, Chickenjoy will be served in a limited-edition #PinoyAndProud Independence Day bucket. Share delicious, sarap-saya moments with the entire family, barkada, or even the whole barangay!

The Legaspi family introduced the new bucket design, now available nationwide, featuring the Jolly Friends in their adorable Filipiniana outfits.

#PinoyAndProud Jolly Friends

Jollibee Philippines President Joseph Tanbuntiong (3rd from left) and Jollibee Global Chief Marketing Officer and Jollibee Philippines Head of Marketing Francis Flores welcomed Independence Day with Jollibee and friends.

One of the highlights of Jollibee’s Independence Day bash is the grand parade featuring the Jolly Friends—Jollibee, Hetty, Yum, Popo, and Twirlie— donning their new Filipiniana finery for the first time ever.

Share the #PinoyAndProud fever with your family and friends with the Jollibee Viber sticker pack 2, available for FREE download this June.

“Celebrating the reasons why we should always be #PinoyAndProud doesn’t stop after one day, or even one month,” said Francis E. Flores, Jollibee Chief Global Marketing Officer and Jollibee Philippines Head of Marketing. “Every day is an opportunity to discover why ang sarap at saya maging Pilipino!”