#1 series in its timeslot in Singapore, Malaysia and the Philippines, drawing bigger audiences
The season four premiere of HISTORY’s critically acclaimed scripted drama series Vikings pummeled the competition on Friday night, as the #1 show in its timeslot beating all English language cable channels in Singapore, Malaysia (excluding Movies and Sports channels) and the Philippines (excluding Kids channels).
Singapore saw an increase of +320% Cable 15+ viewers, Malaysia drew in 218% more viewers aged 15+, while the Philippines brought in 644% more 25+ ABC1 audience on its debut night, all more than its prime time average.
The new season of Vikings will introduce its first Asian character, “Yidu”, who will play a pivotal role in the series. Asian-Canadian actress Dianne Doan joins the stellar cast as “Yidu”, the mysterious slave who fascinates Viking chieftain Ragnar.
Vikings season four airs as a same day telecast with the United States, every Friday at 9pm on HISTORY.
HISTORY™ is available on SKYCable Ch 67; Cable Link Ch. 43; Dream Satellite Ch 30; Destiny Cable Ch 57; and Cignal Ch 125.
Source: Kantar Media, Singapore, Kantar Media, Malaysia DTAM, Kantar Media, Urban Philippines. Vikings S4 Premiere Episode 1 timeslot on 19 February 10pm-11pm (SG/MY), 9pm-10pm (PH).HISTORY Prime average based on period 6pm-12mn (SG/PH) 1 Jan 2015-21 Feb 2016/20 Feb 2016 (MY)
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