SM Cinema launches 47th branch and four Directors Club Cinemas in newly-opened SM City BF Parañaque

World-class entertainment reaches BF Paranaque as SM Cinema, the country’s biggest film exhibitor, launches a branch at this city South of Manila with the opening of SM Cinema at SM City BF Paranaque November 28, 2013. The new branch has two digital cinemas capable of showing 2D and 3D movies and four Director’s Club Cinema branches.

SM Official | Hans Sy and other



SM Cinema holds the blessing and ribbon-cutting ceremony on November 28. The highlight of the event is the screening of the chartbuster “Ender’s Game”, the newest sci-fi blockbuster to hit cinemas.

Four Director’s Club Cinemas rises in SM City BF Paranaque

SM Cinema elevates entertainment at the South of Manila by opening four Director’s Club Cinema branches at SM City BF Paranaque. Director’s Club Cinema is an intimate, deluxe theatre specializing in above par personalized service for every movie lover. Equipped with superb projection equipment and the latest technology in digital surround sound, Director’s Club Cinema has first rate acoustics and a crystal-clear digital screen. Just like a regular cinema for every movie goer but well-appointed and elegant, Director’s Club Cinema employs 30-50 comfortable reclining chairs and offers delicious eats to accompany movie-watching served by trained in-house butlers; the menu tailored especially for movie-watching by SM Cinema’s in-house food provider Snack Time. To accommodate guests with special needs, two slots are dedicated especially for PWDs.

Apart from the branches in SM City BF Paranaque, Director’s Club Cinema is located in two other SM Supermalls branches: One at the Mall of Asia in Pasay and two at SM Aura Premier at The Fort. Director’s Club Cinema is expected to open soon in more SM Supermalls branches.
Director’s Club Cinema in SM City BF Paranaque officially opens November 28, 2013 with the sci-fi blockbuster “Ender’s Game”.

SM Cinema digitizes its movie theaters




To keep pace with the global trend in theater technology, SM Cinema has digitized its theaters—the first cinema exhibitor in the Philippines to do so. Following this trend in digitization, SM Cinema BF Paranaque opens with two theaters that are all equipped with state-of-the-art digital projection system, promising crystal-clear image display. SM Cinema BF Paranaque is the first SM Cinema branch to employ the Christie CP4200 projector. The Christie CP4200 platform is the only 4k DLP (Digital Light Processing) solution that is able to provide the world’s most brilliant 3D images plus the highest level of content security, easiest adaptability, operation and maintenance. Fully DCI (Digital Cinema Initiative) compliant, Christie’s 4Ksolution incorporates the proven design concepts of the best-selling Christie CP4200 platform. 

Moreoever, SM Cinema is also furnished with the most advanced audio system that delivers booming sound—making movie-watching more engaging and a great deal fun.  The two stadium-type digital theaters have a total of 372 seats designed for a cozy movie-viewing, with two slots for PWDs for each theater.

A more convenient and rewarding cinema experience

SM Cinema BF Paranaque is equipped with the turnstile system to facilitate the automated entry to all its entrances. The turnstile system promotes paperless ticketing. Instead of paper, SM Cinema issues cine access cards. The cine access cards are single-entry cards. One can also get a reloadable card which is referred to as the e-PLUS Tap to Pay card. This allows patrons to load credits on the prepaid card. It is also upgradable to a loyalty card so that for every transaction at SM Cinema and Snack Time, e-PLUS Tap to Pay cardholders earn reward points that are redeemable at any e-PLUS booth. 

Movie Time is Snack Time

Snack Time, under the management of West Avenue Theatres Corporation (WATC) commonly known as SM Cinema, and one of the affiliates under the country’s leading mall developer and operator, SM Prime Holdings, Inc., the largest cinema exhibitor in the country today. Currently operating in 47 SM Supermalls nationwide and still growing, providing best customer service and serve quality food.Snack Time is the official in-house food provider of SM Cinema and Director’s Club Cinema branches along with IMAX theatres in SM Supermalls.


About SM Cinema

SM Cinema is the country’s leading exhibitor—boasting 252 cinemas and 7 IMAX Theatres in 47 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.

For a more convenient way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE: Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a more convenient movie-going experience to its patrons. 
You may also avail SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50 percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.

To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.



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