In a first of its kind collaboration in Southeast Asia between two powerful media voices, the partnership is a step towards fulfilling daily habits of online users around news consumption.
The partnership enables Yahoo! Philippines, which has a daily average user base of 2.1 million, to build a strong presence on TV. The move makes ANC its top content partner, providing its network with the latest news and information culled directly from the live on air feed of the award-winning news channel.
Similarly, ANC will have its own section on the Yahoo! Philippines News. It will serve as the digital hub of the news channel where users can find online articles, photos, and video clips of news reports, features and interviews aired on ANC.
ANC has been front and center in television news reporting since its launch in 1996. It solidified its reputation as the gold standard of news channels in the Philippines by being first-in, last-out in the coverage of all major events in history in the past 17 years. It was also the first Philippine news channel to engage netizens through social networking sites. By partnering with Yahoo!, ANC will be able to leverage Yahoo!’s enormous reach and bring the Philippines’s most trusted source of news to the mobile generation of Filipinos.
ANC’s Chief Operating Officer Cilette Liboro-Co said, “The partnership will cement ANC’s position as the most trusted and reliable news source in the country not only on television but also online. With Yahoo! Philippines as our digital hub, we will be able to bring ANC’s expertise in news delivery and analysis with context to a wider audience.” Liboro-Co added “ANC has a very strong following among digital news consumers that rely on it for credible up-to-the-minute news and we will deliver that and more on the ANC Yahoo! Page.”
The partnership demonstrates how Yahoo! is building scale, reaching more targeted audiences, and getting innovative with news content.
Commenting on the partnership, Kate Delos Reyes, Country Manager and Country Editor, Yahoo! Philippines said, “This partnership is a true web and on-air collaboration that aims to reinvent how consumers access news across screens. It will enable us to bring together cutting edge developments in news creation and delivery by combining ANC’s top class journalism and Yahoo!’s enormous scale and technology.” She added, “Every day millions of Filipinos turn to our site for their daily dose of news and we want to continue being a trusted source of news and information for them. Yahoo! is committed on bringing the most personalized and relevant information to our users and this partnership helps us to deliver on that promise.”
Yahoo! has been on the forefront of online news. It is category leader in many countries, and is a trusted source for millions across the world. It has pioneered many content partnerships, such as with ABC News in the USA. What Yahoo! also brings to the table is a strong personalization technology that allows users to connect with what matters most to them.
ANC Yahoo! goes live on Monday, July 22, 2013. The launch will be marked by an intensive joint coverage of President Benigno ‘Noynoy’ Aquino III’s State of the Nation Address (SONA). Yahoo! and ANC will provide exclusive SONA-related content which the users can access through the web and view on cable TV.